Product Description
The biotechnology industry across the globe is growing dramatically in line with rapidly emerging scientific and technological developments. This book explores both the theoretical and practical aspects of entrepreneurship in the biotechnology industry, focusing on the innovation processes underpinning success for new biotechnology firms (NBFs). It argues that biotechnology is at a crossroads: to date the science has been solid, yet commercial success remains elusiv… More >>
At last there is a book dealing with innovation in this highly mobile area where innovation and entrepreneurship are king and where cash burn seems to be the norm. Draws some interesting ideas and it is certainly THE book for an in depth study on what happens in the world of biotechnology.
As a newbie to this area, it certainly opened my eyes.
Great work guys.
Rating: 5 / 5