Product Description
Vijay Sathe examines how top managers–corporate executives, division general managers and the division’s top management team members–influence corporate entrepreneurship, specifically new business creation in a corporate division. Corporate Entrepreneurship takes the reader into the real world of top managers to explore a relatively uncharted territory in a systematic and comprehensive way. The business realities, the management culture, the corporate philosophy,… More >>
Corporate Entrepreneurship: Top Managers and New Business Creation
This is a very interesting book with tons of practical examples and situations from the four companies the author studied. It’s a great book about the organizational culture, strategies and personalities that encourage corporate entrepreneurship. It could be a valuable tool to any company engaged in new business / new product development.
Rating: 5 / 5